AI for All: Demystifying Marketing Automation for Small Businesses

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Challenge: Small business owners in Cornwall often lack the resources and expertise to effectively leverage digital marketing tools, particularly AI.

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Solution: WE conducted workshops and provided educational resources to empower SMEs with practical AI marketing knowledge. This included presentations on AI tools, automation strategies, and best practices.

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Results:

• Increased AI Awareness: Workshops generated significant interest in AI marketing solutions among local business owners.

• Practical Skill Development: Hands-on workshops provided participants with practical experience using AI tools.

• Empowering Small Businesses: By providing accessible training, we helped SMEs to enhance their marketing efforts without significant financial investment.

• Community Engagement: The workshops fostered a collaborative learning environment and built connections within the local business community.

• Valuable Resources: The creation of take away emails and booklets has provided long term value to the workshop attendees.

 

Key Takeaway: AI marketing solutions can be accessible and beneficial for businesses of all sizes, especially when presented through practical, hands-on training.