Challenge: A local, beginner-friendly golf centre aimed to expand its reach by overcoming the financial barrier of traditional, upfront annual memberships, especially in a region impacted by the rising cost of living.

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Solution: We developed an online subscription model, allowing customers to pay for their golf membership in manageable monthly instalments. An upfront annual payment option remained available for those who preferred it. The website was updated to highlight the inclusive and community-focused nature of the golf centre.

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Results (Trial in Progress):

• Increased Accessibility: The monthly subscription option aims to attract a wider audience who may find the upfront annual cost prohibitive.

• Community Growth: By offering a more affordable option, the golf centre can strengthen its role as a local community hub.

• Addressing Economic Challenges: The subscription model acknowledges the financial pressures faced by residents in a tourist-driven economy.

• Mental and Physical Health Promotion: By removing financial barriers, more people can access the proven mental and physical health benefits of golf.

• Flexible Options: Customers have the option to pay monthly or annually.
   

Key Takeaway: Flexible subscription models can significantly broaden accessibility to services, particularly in times of economic uncertainty.